
Availability Heuristic – Why Memorable Events Feel More Common Than They Are
The Availability Heuristic is the tendency to judge how common or likely something is based on how easily examples come to mind. Recent, emotional, or memorable events often feel more frequent than they really are, influencing judgment and decision-making. This article explores the psychology behind the Availability Heuristic and practical ways to design learning experiences that encourage evidence-based thinking and more balanced decisions.






